Several versions have been produced to appeal to sports fans of rugby, tennis, hockey and football across Europe, Middle East & Africa, Latin America and Asia Pacific. The creative has been produced in a flexible and modular way to be locally relevant while maintaining a consistent global brand voice. On an emotional level, the film demonstrates that it only takes a moment to make a human connection too, thus to Start Something Priceless.īy bringing together its regional teams and agency partners-including McCann XBC and McCann New York-Mastercard has delivered a global campaign that’s also locally relevant, establishing a new benchmark for how a global brand can create a universally relatable and scalable campaign. The creative shows athletes Lionel Messi, Neymar Jr, Dan Carter, Bryan Habana, Annika Sorenstam, Ana Ivanovic and Valeri Kamensky connecting with each other over social media and using their Mastercard tap and go payment products to chase a red ball across continents and cultures to make sure it gets back to its owner-a little girl whose dog isn’t quick to go fetch.įirst, in a subtle and more functional way, the creative in the “Red Ball” spot highlights that it only takes a moment (a quick tap) to make a connection-seamless and secure payment via Mastercard. effort uses the universal passion around sport and its inherent values of teamwork, sportsmanship, generosity and inclusion to demonstrate that it only takes a moment to connect with people to make a greater impact.Debuting in more than 45 countries, Mastercard’s brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, “Together, Everything is Possible.” This latest Start Something Priceless
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